ASUMA was founded by two friends and is a premium German fashion label.

Their brand reflects the attitude to life of an era that stands between conformity and self-realisation – in a world that is spinning ever faster. What began as an idea in a basement developed into a brand with big visions through passion, ambition and precision.

The brand stands for uncompromising quality, unusual products and the combination of streetwear and timeless essentials.

Every garment is made with the aim of offering a feeling of exclusivity. Inspired and worn by a generation that cannot be defined. The constant motivation to improve and set new standards follows a clear goal:

To become the best brand in the world.